Brand Positioning Secrets: Carving a Niche in the Luxury Market
The luxury market is a highly competitive and ever-growing industry, with brands vying for the attention of affluent consumers. To...
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Megan Keyser
Differentiation in the Luxury Market: Strategies for Standing Out
In the highly competitive luxury market, differentiation is the key to success. Luxury service providers must find unique ways to stand...
Megan Keyser
Targeting the Affluent: Identifying and Understanding Luxury Consumers
In the world of luxury brand management, targeting the affluent customer segment is paramount. The affluent customer segment consists of...
Megan Keyser
The Key Elements of Crafting a Successful Luxury Brand Strategy
In today's highly competitive luxury market, crafting a successful brand strategy is crucial for luxury service providers to establish a...
Megan Keyser
The Significance of Branding in 2023: Cultivating a Lasting Impression
In the dynamic and fiercely competitive business environment of today, the establishment of a robust brand has acquired unprecedented...
Megan Keyser
How to Use Social Media to Build a Luxury Brand
Social media is an incredibly effective way to develop a relationship with your customers. It's a way to reach more people, build...
Megan Keyser
How to make the most of your brand management strategist
Megan Keyser is the dedicated brand management strategist at Skapande Creative Co. She is available to assist you with project planning,...
Megan Keyser
8 Steps for a Strong and Sustainable Luxury Branding Strategy
8 Steps for a Strong and Sustainable Luxury Branding Strategy Luxury branding is a complex process with many moving parts. It's important...
Megan Keyser
The benefits of working with a boutique creative agency
The changing priorities of high-growth brands have resulted in a shift in the way people work, which brings many brands, like yours, to...
Megan Keyser
2023 Trends in the Luxury Industry
The luxury industry is a multi-billion dollar business. It's important to stay on top of trends in this industry, because they can affect...
Megan Keyser
The Rebrand Process
Rebranding is the process of creating a new brand identity for a company. It involves creating a new visual identity and physical and...
Megan Keyser
What to Ask Your Creative Agency on a Discovery Call
To ensure a successful partnership between your company and your creative agency, it's essential to view the agency as an extension of...
Megan Keyser
How to build a lasting luxury brand
How to build a lasting luxury brand When it comes to luxury brands, you don’t want to look back and regret that you didn’t do everything...
Megan Keyser
How do luxury brands create desire among consumers?
How do luxury brands create desire among consumers? The luxury market has always been competitive. As the desire for luxury goods and...
Megan Keyser
What types of projects should I do with Skapande Creative Co?
As a general rule of thumb, turn to Skapande Creative Co. for anything that can't be done ‘in house.’
Megan Keyser
Benefits of Brand Management
Benefits of Brand Management Brand management can be a powerful tool for establishing your company's identity, but it also improves...
Megan Keyser
How a strong brand helps an organization overcome commerce challenges
We're going to be honest with you. There are skeptics of the value that a strong brand brings to an organization. Let's discuss the case...
Megan Keyser
How to Manage a Luxury Brand Photoshoot
A luxury brand photoshoot is all about creating the perfect aesthetic for your company's products or services. The goal of a luxury brand ph
Megan Keyser
What does a luxury brand provide?
What does a luxury brand provide? Luxury brands like Chanel and Lamborghini are more than just names that a company puts on a product to...
Megan Keyser
What is luxury branding?
What is luxury branding? Luxury branding is a marketing strategy that aims to create a perception of exclusivity, premium quality, and...
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