We were pleased to present for the Redondo Beach Chamber of Commerce on the topic of 'The Art of Storytelling for Social Media.'
Watch this recorded presentation by Skapande owner, Megan Keyser, and collaborating partner Rachel Cali of Cali-Xie Marketing.
Together, we review the power of a story and captivating storytelling techniques , in addition to data-driven storytelling and how to craft a compelling narrative.
TIMESTAMPS:
00:00 Introductions
01:33 Brand Example Review
05:00 Why Stories Work, According to Science
07:50 Understanding a Basic Story Framework
08:10 Applying Storytelling Principles to Your Marketing
11:27 How to Craft a Compelling Narrative
12:07 How to Find Your Brand Story
13:10 How to Survey Your Audience and Customers
14:15 How to Use Survey Data in Your Social Media Strategy
17:50 Key Performance Indicators of Success
18:30 Optimize Your Marketing Strategy
20:05 Recap and Closing Statements
Do you need assistance with crafting a social media and content creation strategy for your business in Los Angeles? Contact Skapande Creative Co. today to schedule a free consultation today!
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