How to Use Social Media to Build a Luxury Brand
Social media is an incredibly effective way to develop a relationship with your customers. It's a way to reach more people, build connections, and create new opportunities for growth. But it's also an incredibly effective strategy for luxury brands that want to reach their target audience and increase brand awareness.
In this post we'll review the various ways that you can use platforms to drive sales in your luxury business by attracting new customers who want nothing more than what you're offering - a quality, innovative, exclusive, design-focused customer experience.
Use social media to build your luxury brand.
Create a unique and consistent voice for your brand on social media channels.
The main advantage of doing this is to build authentic, direction connection with your audience, in addition to customer loyalty.
Proper uses of social media helps to...
build & expand relationships
increase brand awareness & visibility
grow your email list
attract new customers
improve SEO by increased page visits
support sales and customer service
How to Use Facebook as a Luxury Brand
Ideal Industries:
Facebook is the idea platform for B2B, B2C and non-profit industries. What to Post:
It's best to use Facebook to share photos, videos, links and events Advised frequency: 1 time per day or week Business benefit:
Advertising platform
How to Use Instagram as a Luxury Brand
Ideal Industries:
Instagram is the idea platform for food, art, travel and fashion organizations. What to Post:
It's best to use Facebook to share images, videos, Reels, Guides and hashtags. Advised frequency: 2-3 times per day Business benefit:
Provide creative context and visual inspiration to connect with customers
How to Use Twitter as a Luxury Brand
Ideal Industries:
Twitter is the idea platform for food, technology, retail household product and entertainment organizations. What to Post:
It's best to use Twitter to post images, links, hashtags, and videos. A text limit of 280 characters exists on this platform. Advised frequency: 5 to 7 times per day Business benefit:
Fast way to reach your audience for announcements and customer service
How to Use LinkedIn as a Luxury Brand
Ideal Industries:
LinkedIn is the idea platform for mostly B2B organizations. What to Post:
It's best to use LinkedIn to share studies, guides, whitepapers, testimonials, videos and polls Advised frequency: 3 or more times per week Business benefit:
Establish expertise and network within your industry
How to Use Pinterest as a Luxury Brand
Ideal Industries:
Pinterest is the idea platform for decor, wedding, fashion, food, beauty and photography organizations. What to Post:
It's best to use Pinterest to share images, keywords and links. Advised frequency: At least 5 times per week Business benefit:
Increase visibility, link to your website and improve SEO
Once your page is created, you should invite and announce it in your email and ask people to follow you. Be sure to share the benefits of following you (i.e. "We share weekly tips on XYZ topic"). Include social links on your website.
Make it easy to follow and engage with you. Post your social media handles on blogs.
Seek out your specific, target audience and speak directly to them.
Follow like-minded organizations and join groups.
In the end, your goal should be to create an online presence that appeals to your target audience. This means creating a site that's visually appealing and easy to navigate, as well as posting engaging content on social media platforms. If you can manage all of these things effectively, then you should have no problem attracting new customers who want nothing more than what you're offering - a quality, innovative, exclusive, design-focused customer experience.
At Skapande Creative Co. we believe that people who shop luxury crave an elevated experience.
If you're ready to elevate your brand to the next level of luxury and find a detail-oriented brand management partner, submit an application form through our site at theskapande.com/apply.