The Ultimate Branding Activity
Put simply, a brand says this:
"I am __________ and I help ___________ do __________, so they can _____________."
If you are reviewing your brand to see if your customer still aligns with it, we advise that you set aside a quiet morning-time hour to really think through and journal on the following prompts.
As a reminder, we are always here to help you as you develop/redevelop your brand.
BRAND PURPOSE
What actions is your organization here to take?
What is the core value or benefit that our brand provides to our customers?
How does our brand differentiate itself from competitors in the market?
What are the key attributes or characteristics of our brand that resonate with our target audience?
How do we communicate our brand promise consistently across all touchpoints, including marketing, customer service, and product development?
What are the expectations that our customers have of our brand, and how do we meet or exceed those expectations?
How do we measure the success of our brand promise, and what metrics do we use to track our progress?
How do we ensure that our brand promise aligns with our company's values and mission statement?
How do we adapt our brand promise to changes in the market or shifts in consumer behavior?
How do we involve our employees in delivering on our brand promise, and how do we ensure that they are aligned with our brand values?
How do we continuously improve and evolve our brand promise to stay relevant and meet the evolving needs of our customers?
BRAND MISSION
What is the reason behind the actions that you take?
What is the overarching purpose or reason for our brand's existence?
How does our brand contribute to the world or make a positive impact in people's lives?
What are the core values that guide our brand's decision-making and actions?
How do we communicate our brand mission to our employees, customers, and stakeholders?
How do we ensure that our brand mission aligns with our company's vision and long-term goals?
How do we measure the success of our brand mission, and what metrics do we use to track our progress?
How do we involve our employees in fulfilling our brand mission, and how do we ensure that they are committed to our brand values?
How do we adapt our brand mission to changes in the market or shifts in consumer behavior?
How do we ensure that our brand mission is reflected in all aspects of our business, including product development, marketing, and customer service?
How do we continuously evaluate and improve our brand mission to ensure that it remains relevant and meaningful to our customers and stakeholders?
BRAND VISION
What will we change?
What is the long-term goal or aspiration for our brand?
How do we envision our brand evolving and growing over time?
What is the ideal future state that we want to create for our brand and our customers?
How do we ensure that our brand vision is aligned with our company's mission and values?
How do we communicate our brand vision to our employees, customers, and stakeholders?
How do we measure the success of our brand vision, and what metrics do we use to track our progress?
How do we ensure that our brand vision is reflected in all aspects of our business, including product development, marketing, and customer service?
How do we adapt our brand vision to changes in the market or shifts in consumer behavior?
How do we involve our employees in fulfilling our brand vision, and how do we ensure that they are committed to our long-term goals?
How do we continuously evaluate and refine our brand vision to ensure that it remains relevant and inspiring to our customers and stakeholders?
BRAND VALUES
What do we believe?
What are the core principles or beliefs that guide our brand's decision-making and actions?
How do our brand values align with our company's mission and vision?
What are the key attributes or characteristics that define our brand's personality and tone of voice?
How do we communicate our brand values to our employees, customers, and stakeholders?
How do we ensure that our brand values are reflected in all aspects of our business, including product development, marketing, and customer service?
How do we measure the success of our brand values, and what metrics do we use to track our progress?
How do we involve our employees in upholding our brand values, and how do we ensure that they are committed to our principles?
How do we adapt our brand values to changes in the market or shifts in consumer behavior?
How do we ensure that our brand values are consistent across all touchpoints, including online and offline interactions?
How do we continuously evaluate and refine our brand values to ensure that they remain relevant and meaningful to our customers and stakeholders?
BRAND MESSAGE
What is the core message that our actions are saying about our intention?
What is the key message or value proposition that we want to communicate to our target audience?
How do we differentiate our brand from competitors in the market through our messaging?
What are the key benefits or solutions that our brand provides to our customers?
How do we ensure that our brand message is clear, concise, and memorable?
How do we tailor our brand message to different segments of our target audience?
How do we ensure that our brand message is consistent across all touchpoints, including marketing, customer service, and product development?
How do we measure the effectiveness of our brand message, and what metrics do we use to track our progress?
How do we adapt our brand message to changes in the market or shifts in consumer behavior?
How do we ensure that our brand message is aligned with our company's values, mission, and vision?
How do we continuously evaluate and refine our brand message to ensure that it remains relevant and resonant with our customers and stakeholders?
BRAND PERSONA
How do we say it?
What are the key personality traits that define our brand's voice and tone?
How do we ensure that our brand persona is consistent across all touchpoints, including marketing, customer service, and product development?
How do we tailor our brand persona to different segments of our target audience?
How do we ensure that our brand persona is aligned with our company's values, mission, and vision?
How do we measure the effectiveness of our brand persona, and what metrics do we use to track our progress?
How do we adapt our brand persona to changes in the market or shifts in consumer behavior?
How do we involve our employees in embodying our brand persona, and how do we ensure that they are aligned with our brand values?
How do we ensure that our brand persona is appropriate for the industry and market that we operate in?
How do we continuously evaluate and refine our brand persona to ensure that it remains relevant and resonant with our customers and stakeholders?
How do we differentiate our brand persona from competitors in the market and create a unique identity for our brand?
Once you've come closer to the core of the business, if you feel you're in the market to discuss these things with a professional, we encourage you to read the blog, "The Rebrand Process," to understand it before you apply to work with us.
As a brand management service provider, we offer a full range of services - from brand creation/design to website design, social media posting, blog content, email marketing, and more. The strategies we design and deploy are based on proven practices and years of experience.
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