The majority of this information is pooled from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and the Datareportal July 2022 global overview.
Social Media Usage Continually Increases
As of July of 2022, the percentage of users has more than doubled since 2010, climbing to 4.7 billion people, and 227 million new users have come online within the last 12 months. The average daily time spent using social media is 2h 29m, which is about 15% of the average person's waking day.
Social Media Usage Numbers After the Global Pandemic
A special report by Datareportal in July 2020 examines changes in social media usage during the beginning of the COVID-19 lockdown period. Notably, a monumental increase in online and digital activities after a couple of years where growth had seemed to slow down. The increase came after changes in user behavior due to the lockdown. However, with growth continuing in 2022, there may be more at play than just the initial lockdown trends.
The Most Popular Social Media Platforms
Of the top four "Most Popular" social media platforms (Facebook, Youtube, What'sApp and Instagram) three are owned by Meta (Facebook, Youtube, and Instagram). TikTok has grown rapidly as of late.
Opportunities For Improvement on Social Media
As of July of 2022, 63.1% of the world's population was internet users, and 4.1% of those are still not active social media users.
With the value that social media now brings to consumers' lives, there should be no doubt of its importance.
How do social users interact with brands when making spending decisions?
One of the challenges of social media marketing is that by its nature, social media are peer-to-peer, involving conversations between friends, families and colleagues. Given this, brands must be sensitive to how they use social media. Download data on some of 2022's biggest trends here.
When is the best time to post on social media?
Among social networks, there are various “sweet spots”—or, times of day when it is best to post.
Social media optimization can be approached through a number of factors, including frequency of posts and timing.
A tool like Sprout Social’s 2022 social media strategy builder can provide insight into when you should post on each network, based on an analysis of other brands’ posting patterns.
---
Feeling energized to take advantage of social media as a tool for your organization's marketing strategy?
To connect with our team about developing your organization's social media strategy management systems, contact us today by emailing megan@theskapande.com